Internet marketers understand all too well how important it is to have unique content for the purpose of promoting websites and as website content. One way to get this unique content is to “re-purpose” existing content to be used in the form of content, articles, and other ways. Doing this will free up your time and attention so you can devote it to other aspects of operating and expanding your business. There are many different methods of repurposing Content that are highly effective, this article discusses three of those methods.
1 Repurposing content through ezine article or newsletter
This is sufficient reason for you to start an ezine of your own, if you aren't currently publishing one. It is critical for you to collect the contact information of your visitors because you want to get the maximum value out of them in the long term. What better way to do it then to publish a valuable newsletter? This is a highly effective method that will allow you to reach your target market and help you build a brand at the same time. Once you start writing and distributing content through your ezine, you will find that you will be able to capitalize even more on your marketing efforts due to the list you build. The people on your list will begin to think of you as an expert, which is exactly what you need.
2. You can produce a good video from your article
You can always just make up a basic slideshow that has the content from your article, but use your personal words. When you produce this kind of video, it will aid you in bringing video traffic to your site.
You are only finding a way to use your existing article content and rebranding it so that video watchers will see your video. You can submit your video on sites like YouTube and other video sharing sites. This is an ideal method for using the influence of your articles and bring an even greater amount of people to your website. This might appear to be too much work to handle, but with the availability of free services and software tools, it won't be too difficult to finish.
3 Distribute your articles to print publications like magazines in your target market
This is one idea that very few marketers are taking advantage of. This is an ingenious marketing idea because it picks up an entire market segment that is ignored by other Internet marketers. Create a nice long list of print magazines that target your niche or target audience and send in your articles to be “reprinted.” If you want to make them more appealing, take the time to make the articles appear unique. In the end, offline marketing is a fantastic way to re-use existing articles.
In summary, from the above article we understand the importance of repurposing content and how it can help you boost your online business. There are many reasons why you should want to do it. But the largest one is that when you use your current articles, you will save money that you can reinvest in your company. If you are unfamiliar with the whole repurposing Content concept, then don't stress out because it isn't that hard. In no time you will understand how it works and will be able to leverage your own content in no time at all.